Increase sales without increasing clientele? Nonsense.
Or is it?
You may have heard me refer to the difference between customers and clients, if not, here’s what I mean:
- Customers may be someone who purchases a product, possibly a service from you once maybe twice.
- A client, however, is someone who continues to utilize your products or services on a regular or semi-regular basis and which you can’t help but develop a relationship with. It’s simply the evolution of a reoccurring customer.
- Clients, therefore, are repeat customers who have discovered the value of your products and services.
Cultivating relationships with existing customers and turning them into clients is a simple way you can increase your sales. Most of the time it will start with an increase it quantity.
Cultivating relationships with existing client and turning them into fans – those customers /clients who can’t stop raving about how amazing you are and simply will not shop elsewhere – is how you increase your sales through quality. This segment of your audience will buy virtually anything from you because you’ve made them a believer.
Increasing sales without increasing clientele? Makes perfect sense.
